In the world of content marketing, startups are pressed between moments and frequently have to fight for their place against competitors with broader budgets and resources. Still, relative newcomers have powerful means of confronting their battle-hardened competitors in the shape of artificial intelligence tools. Startups need to harness the power of artificial intelligence to help them on content marketing initiatives, reduce inefficiencies and boost performance. Let’s take a look at some of the basic AI tools that can help startups enhance content marketing.
1. AI-Powered Content Creation
a. Copywriting Tools
Jasper
Formerly called Jarvis, is a sophisticated tool in artificial intelligence to write quality content with ease. Jasper is an AI copywriting tool that uses GPT-3 to create multiple formats such as blog articles, social media posts, and email marketing. Key features include:
- Templates and Frameworks: With Jasper, you gain access to pre-written templates and widgets tailored to the specific type of content you want to create.
- Content Ideas: Some of its features include suggesting headlines and topics based on what it has been fed with, which is helpful especially when one is having writer’s block.
- Tone and Style Adjustments: This makes it possible for users to set the type of language they wish to be used and this can be used in writing for different brands.
Copy.ai
Copy. ai is yet another way that startups can use to create hype in the market to create a demand for the products. Using artificial intelligence it can create content engaging to the viewers at short notice. Its features include:
- Content Generation:ai can create ad copy, product descriptions, and more, based on brief inputs.
- Idea Generation: It assists with content generation to come up with subsequent headlines and various marketing slogans.
- Language Options: The tool additionally operates in more than one language, making it suitable for multinational marketing techniques.
b. Content Ideation
BuzzSumo
BuzzSumo is a perfect tool that helps in identifying popular topics and, at the same time, assess the performance of the content in the web space. Key features include:
- Trending Content: Tells you which of your rivals’ articles your audience likes to read, thus making it easier for you to realize which topics are appealing to you demographically.
- Content Research: It analyzes contributors’ engagement data such as Shares and back links to determine content performance.
- Competitor Analysis: Sheds some light on what content of competitors is the most effective, which allows you to plan your own content.
AnswerThePublic
AnswerThePublic helps in generation of content ideas and concepts by showing the search queries that people type in. Its features include:
- Question-Based Queries: Shows general questions and terms associated with your topic to help generate content that answers users’ questions.
- Keyword Suggestions: Provides the details on the keywords used by the users, thus it helps in SEO and planning of the content.
- Visual Map: Enables users to have a clear view of the search queries that have been made hence aiding in identifying trends and contents.
2. AI for Content Optimization
a. SEO Optimization
Surfer SEO
Surfer SEO provides detailed insights into how content can be improved for better SEO performance. It helps startups align their content with SEO best practices to enhance search engine visibility. Its features include:
- Content Editor: Offers recommendations for actual keyword place and frequency, content organization and proper SEO tactics.
- SERP Analyzer: Looks into the rankings of your target keyword phrases, and provides information on why the top pages perform well.
- Optimization Reports: Creates detailed instructions on how you can enhance your content’s ranking in SEO.
Clearscope
Clearscope is a tool that can be used to improve the content’s focus on keywords. Key features include:
- Keyword Research: Provides detailed keyword research and suggestions that will help you to optimize the content to match users’ demand.
- Content Scoring: Rates your content regarding its capacity of addressing important topics and keywords.
- Readability Analysis: Gives preservation of a check on how good your content correlates to readability standards.
b. Readability and Engagement
Hemingway Editor
Hemingway Editor is an app that simplifies editing by making text clearer and more readable.Its features include:
- Readability Scores: Draws attention to such issues as complex sentences, passive voice, and all the other aspects of text readability.
- Simplification Suggestions: Offers advice to avoid pitfalls that causes clutter to your writing.
- Formatting Tools: Provides facility to make changes in the syntax of the text and style of the sentence for better comprehension.
Grammarly
Grammarly is one of the most popular programs used in order to correct grammar and style. Its features include:
- Grammar and Spelling Checks: Corrects grammar, punctuation and/ or spelling mistakes where these are applicable.
- Style Suggestions: Gives suggestions on how to improve on writing skills and relevant instructions on details such as sentence construction.
- Tone Detection: A factor that helps it analyze the tone of your content so as to fit your desired message.
3. AI for Content Distribution
a. Social Media Management
Hootsuite
Hootsuite is a social media management tool that uses artificial intelligence to schedule and analyze posts. Key features include:
- Post Scheduling: Lets you plan posts on different social media platforms to be posted at different times.
- Performance Analytics: Enables the person in charge of social media to know more about engagement data and activity of the target clientele.
- Content Curation: Posts topics for discussion based on topics that are currently popular and topics that the user may be interested in.
Buffer
Buffer is a powerful social media management tool designed to simplify and enhance how startups handle their social media presence. Its features include:
- Post Scheduling: This feature assists choose the best time to post social media posts.
- Engagement Analytics: Provides information on post performance and the users’ activity.
- Content Suggestions: Recommends content materials based on audiences’ interaction with them and other materials with similar patterns.
b. Email Marketing
Mailchimp
Mailchimp offers advanced features for email marketing, including personalization and campaign optimization. Its features include:
- Personalization: Uses AI to tailor email content based on user behavior and preferences.
- Campaign Optimization: This comes with suggestions on how to increase the open rate of the business’s emails and increase engagement.
- Automation: Sends targeted emails based on the User activity and defined rules.
HubSpot
HubSpot is a multi-functional software for marketing with the functions of artificial intelligence in email marketing. Key features include:
- Lead Scoring: Finds customer data and AI to assign scores and rank them according to their likelihood of interacting with the company.
- Content Personalization: Customizes the content of emails sent to the users, as well as recommendations.
- Marketing Automation: Saves time in the management of emails and automation of the various campaigns.
4. AI for Analytics and Insights
a. Performance Tracking
Google Analytics
Google Analytics is a tool that helps unveil website statistics and users’ activities in detail. Key features include:
- Traffic Analysis: Monitors visitors to the website and features such as pages that have been visited, age and gender of the visitor.
- Content Performance: Evaluates the level of users’ engagement and conversions for various chunks of content.
- Custom Reports: Enables you to prepare personal reports and charts based on some unique coefficients.
Hotjar
Hotjar analyzes user interactions with heatmaps and session recordings to improve website usability.Its features include:
- Heatmaps: Helps in representing user clicks, scrolls and any other interactions with the goal of deciphering user actions.
- Session Recordings: Captures and stores users’ activity data to determine how they go through your site.
- Feedback Tools: Incorporates instruments for gathering the users’ opinion and enhancing their experience.
b. Competitive Analysis
SEMrush
SEMrush is an ideal tool for competitors analysis as well as for overall SEO research. Key features include:
- Keyword Research: Provides keyword research tools and also the identification of competitors’ keywords.
- Backlink Analysis: Concerning backlinks: looks for opportunities and evaluates competitors’ tactics.
- Site Audit: Performs site inspection in order to define SEO problems and opportunities.
Ahrefs
Ahrefs provides comprehensive data for competitor analysis and content discovery. Its features include:
- Site Explorer: Scans competitor’s website to discover the best performing content and the backlinks.
- Keyword Explorer: Provides methods that help to conceive keyword options and define their performance.
- Content Explorer: Search for the content and information in your industry and examine its engagement data.
5. AI for Personalization
a. User Experience
Optimizely
Optimizely is mainly concerned with creating unique experiences for its users through the use of Artificial Intelligence to conduct experiments. Key features include:
- A/B Testing: Runs experiments at the tactical level to test elements and contents on the website in order to gain user preferences.
- Personalization: Delivers personalized content and experiences based on user preferences and interactions.
- Analytics: Helps in understanding how different variations affect the users’ reaction and their conversion.
Dynamic Yield
Dynamic yield is an omnichannel personalization platform powered by artificial intelligence. Its features include:
- Content Personalization: It is used to directly send personalized content and/or recommendations in line with users data and behaviors.
- Omnichannel Optimization: Makes provision of optimized user experiences in web, mobile and even the email platforms possible.
- Real-Time Adjustments: Enables one to make changes to the content of his or her site in relation to the responses given by users as they interact with the site.
b. Customer Insights
Pendo
Pendo operates with the help of AI as its main goal is to monitor the behavior of users and offer them specific recommendations. Key features include:
- Behavior Analytics: Analyzes user activities since they behave differently when faced with a product you developed or a website you designed.
- Feedback Collection: Harvests feedback from its users for the purpose of making product as well as content choices.
- In-App Messaging: Provides tools for in-app messaging and personalized user communications.
CleverTap
CleverTap provides Artificial Intelligence analytics and targeting for customer communication. Its features include:
- Customer Segmentation: Uses AI to segment users based on behavior and preferences for targeted marketing.
- Campaign Automation: Automates marketing campaigns and content delivery based on user data.
- Real-Time Analytics: Delivers live data on user engagement and campaign performance.
Conclusion
AI tools are transforming content marketing by providing startups with innovative solutions for content creation, optimization, distribution, and analysis. By leveraging these tools, startups can enhance their marketing strategies, streamline processes, and achieve better results. Embracing AI technologies will enable startups to compete effectively in the digital landscape and drive meaningful engagement with their target audiences.
About The Author
